THE FUTURE CHALLENGES OF NEW MARKETING TRENDS

Author(s): Spasova, V., Petreska, L.
Article Тitle: THE FUTURE CHALLENGES OF NEW MARKETING TRENDS
Journal: International Dialogue: East-West
Publication Year: 2025
Publication Type: Journal Article
Article Type: Paper
Volume, Issue: 11(1)
Pages: 69-74
DOI:
ISSN (print): 1857-9299
ISSN (online): 1857-9302
UDC:339.138:004].01

APA 7 citation
Spasova, V., & Petreska, L. (2025). The future challenges of new marketing trends. International Dialogue: East-West, 11(1), 69–74.

Harvard citation
Spasova, V. and Petreska, L. (2025) ‘The Future Challenges of New Marketing Trends’, International Dialogue: East-West, 11(1), pp. 69–74.

Abstract:Change is the only constant in our daily lives today. The rapid development of technology and IT communication contributed to our daily life constantly changing, and they put a special emphasis on the economy and the business world. We are increasingly witnessing the rapid changes in market trends that have penetrated into every pore of the economy. In this era of globalization and rapid changes, of course, in addition to the many positive effects, the economy also faces negative effects caused by direct and indirect factors that represent a threat in the business world. All these transformations and developments bring many questions and challenges to the economic world. In the past, economic thinkers were guided by the saying that the supply is the one that creates the demand, but today the modern economy has changed absolutely the whole thesis, and today the demand is the one that determines the desired product or service. Since the quality and specification of the demand determines the product or service, the competition has become unbearably great, for which modern marketing strategies must pay special attention in the business world, whereby companies will be able to maintain a competitive advantage in a world of rapid change. This paper explores the future trajectory of marketing trends, focusing on the integration of digital innovations, shifting consumer expectations, and the challenges businesses face in adapting to these changes. The study highlights key trends such as green marketing, content marketing, guerrilla marketing, and interactive marketing, evaluating their impact on brand equity and customer engagement. Additionally, it discusses the symbiotic relationship between marketing and finance in achieving strategic business goals. Through a critical analysis of contemporary literature and real-world case studies, this paper provides insights into how businesses can navigate the complexities of modern marketing to maintain competitive advantage.

Keywords:Marketing trends, digital transformation, consumer behavior, brand equity, green marketing, content marketing, guerrilla marketing, interactive marketing.