Април 2021
Наслов:FROM CORPORATE LEADERSHIP TO NETWORK LEADERSHIP MODELS IN THE NETWORK MARKETING COMPANIES AND THE INFLUENCE OF MARKETING PRACTICE ON LEADERSHIP
Автор: Ленче Петреска, Павлина Стојанова, Никола Поповски, Меѓународен Славјански Универзитет
УДК број:005.322:316.46]:334.72:658.8
ISSN (принт) 1857-9299
ISSN (онлајн) 1857-9302
ABSTRACT:At the start of this century, we are increasingly recognizing and seeing the
power of network approaches. With the rise of the Web and the greater capacity for
people, resources, and ideas to self-organize, new forms of organizing are becoming
possible. Many organizations are finding it challenging to adopt a network approach
to leadership.
Understanding the growing importance of network leadership in an organization’s
leadership framework is an important step toward improving enterprise contribution
in the new work environment. Network leadership sets a higher bar for leaders,
requiring them to create a work climate that supports autonomy and collaboration.
In this empowered environment, the leader must take on the role of an active enabler,
creating conditions to accelerate individual and group decision making, rather than
directing others to follow a particular path.
Therefore, the main goal of the paper is to conclude whether complex adaptive
practices are suitable for the complex network marketing environment in terms of
motivational aspiration of the people involved. Also in the perception of those people,
whether the company is perceived as a polyarchical friendly environment attractive
for opportunities not only by the employee but also by the independent marketer.
KEYWORDS: corporate leadership, leadership models, network leadership, network
marketing, network marketing organization
